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Order Leads
Welcome to our comprehensive lead training hub. Here you'll find the resources and strategies to maximize your success and grow your business effectively.
UNDERSTANDING THE BASICSÂ
Helpful Lead Information Webinar
This video explains factors to keep in mind when understanding and ordering your leads.
Purchase Leads
Leads are the foundation of your business. They drive your income, provide opportunities to hone your skills, and help you climb the levels of leadership. Starting with lower-level Bonus leads is an essential first step for new agents.
What Are Leads?
Leads are individuals who have shown interest in life insurance. These potential clients are your primary source of business, driving growth and income.
They’re generated via marketing campaigns and come with varying levels of quality and intent. Tailor your approach based on how each lead was generated.
Start with Analog Bonus Leads
- âś” Begin with Mail-In and Call-In Bonus leads (Levels B-G).
- âś” Cost-effective and offer valuable practice.
- âś” Generated through traditional mail campaigns for better engagement.
Understand Lead Levels
- âś” Bonus leads may have been contacted but remain untapped.
- âś” Simplify your sales process by focusing on specific products.
- âś” Fresh leads often convert better; aged leads offer practice.
Build Skills and Confidence
- âś” Practice scripts and refine client communication skills.
- âś” Learn the pace of lead conversion to build confidence.
- âś” Many top agents started with Bonus leads.
Plan Your Lead Mix
- âś” Mix lower and higher-level leads as you improve.
- âś” Reinvest commissions to maintain a steady lead supply.
- âś” Explore the Quility Leads Marketplace for resources.
Best Practice
Schedule a Game Planning session with your Upline or Agency Owner to determine which leads will work best for you.
Best Lead Combinations for Different Budgets
$100 Budget
| Lead Type | Cost Per Lead | Quantity | Total Cost | Description |
|---|---|---|---|---|
| Mail-In Bonus Leads (MIB) | $7 | 10 | $70 | Great for beginners to practice outreach and sales skills. |
| Digital Economy A Leads | $9 | 3 | $27 | Low-cost digital leads for practicing digital engagement. |
| Total | $97 | Leaves $3 for additional resources or tools. | ||
$350 Budget
| Lead Type | Cost Per Lead | Quantity | Total Cost | Description |
|---|---|---|---|---|
| Mail-In Bonus Leads (MIB) | $13 | 15 | $195 | Ideal for practicing sales techniques with matured leads. |
| Digital Economy A Leads | $9 | 15 | $135 | Affordable digital leads for building follow-up skills. |
| Total | $330 | Leaves $20 for follow-up tools or marketing. | ||
$500 Budget
| Lead Type | Cost Per Lead | Quantity | Total Cost | Description |
|---|---|---|---|---|
| Mail-In Bonus Leads (MIB) | $13 | 20 | $260 | Allows for multiple attempts to convert leads into sales. |
| Digital Economy A Leads | $9 | 20 | $180 | Great for experimenting with digital sales approaches. |
| Total | $440 | Leaves $60 for follow-up tools or marketing resources. | ||
New agents should start with lower-level Mail-In and Call-In Bonus leads (B-G levels) as they are affordable and analog, offering more opportunities to practice outreach and refine skills. These leads are less time-sensitive and ideal for learning the system while focusing on mortgage protection sales.
Start with a mix of lower levels, adding higher levels as you gain confidence. Expect an average 3x Cash Return in Net Commissions (CRiNC). Due to high demand for higher-level leads, consult your upline for order recommendations. More details can be found in the Quility Leads Marketplace Quick Reference Guide.
